Online and offline: two opposing worlds? Not really, especially when it comes to the world of retail.We don’t have a crystal ball, but by monitoring

Every moment of crisis can become an opportunity: and Covid has unquestionably been an opportunity for retail brands all over the world which, forced to

Even Confcommercio says so: clothing stores are one of the categories most affected by the Covid restrictions, with turnover in freefall and sales down by

If the customer does not go to the store, the store shall go to the customer. This has become the new motto of modern commerce

When tackling any crisis, it takes the right amount of courage to imagine feasible alternatives to the traditional way of life. It was like this